Are Press Releases Still Effective For SEO?

One of the most effective SEO strategies used by webmasters and online site owners a couple of years ago was press releases. Basically, a press release is a statement about a product, service, or innovation that is released for the information of specifically targeted group of audience. Press releases are known to be very effective in terms of increasing traffic to a website. People nowadays rely much on the Internet when it comes to information and this is why the use of press releases have benefited much those who have used it as a search engine optimization strategy. Companies offering SEO services have profited much from the demand for effective press releases.

However, it seems to be true that nothing lasts forever, even in the Internet.  When Google Panda version 4.0 was released on May 2014, it appeared that it affected much those websites that relied heavily on press releases for online visibility and traffic. While the algorithm just aimed to “thin out” the Internet of poor sources of information, press releases were hit hard because of “spammy” techniques used by SEO service providers. Since then, press releases and spam seemed to have gained an interconnected reputation.

The question is now directed on the effectiveness of use of this SEO strategy. Will this strategy still work in helping a website, product, service, or brand get its fair share of visibility and traffic? In a single glance, the answer appears to be obvious: Press releases have lost their full power in search engine optimization. However, one thing remains true and this is the fact that no matter what the case may be: Press releases still have what it takes to improve visibility and traffic even in small percentages. (more…)

How to Get More Clients as a Real Estate Agent

The answer: Strengthen your online marketing campaign. To do that, you will either need to hire a team to do it for you or start learning how and do it yourself. Of course, it is recommended that you do the former.

So how can you strengthen your online marketing campaign? Start with your website. Remember that your website is virtually your business’s storefront on the Internet. Without it, you will be just wasting your money and time on marketing. Of course, a social media account can work as one as well; however, why not have both if you can, right?

Search Engine Optimization

The first that you need to do in your site is to apply search engine optimization. Search engine optimization, or more popularly known as SEO, is a systematic process wherein your site will be tweaked to meet website standards of search engines. Of course, that is not the complete and technical definition, and there are more things about it that you will need to know.

Getting Local

There are many things to do when you talk about search engine optimization. However, as a real estate agent, your business will be completely bound to the region that you are serving or targeting. So, for your business or service to thrive, you must focus on applying local SEO, which will attract more of your “ideal potential customers.” (more…)